Accessibility of Social Media in Government


The Social Media Accessibility Working Group was created to help government agencies meet their accessibility requirements when using social media. The Working Group, spearheaded by the Department of Labor’s Office of Disability Employment Policy has launched an online toolkit for improving the accessibility of social media used by government agencies. The toolkit curates and shares the best accessibility practices for social media, and it should be understood as a “living document” that will change according to feedback from users or as new technologies emerge. So far the toolkit provides guidance for how to improve accessibility when using Facebook, Twitter and YouTube. While the toolkit is geared towards government agencies, the tips that it outlines can help anyone hoping to make their social media posts more accessible to people with disabilities.

Universal Design (UD) is an approach to design that increases the potential for developing a better quality of life for a wide range of individuals. It is a design process that enables and empowers a diverse population by improving human performance, health and wellness, and social participation (Steinfeld and Maisel, 2012). It creates products, systems, and environments to be as usable as possible by as many people as possible regardless of age, ability or situation.