I’m not much of a designer. In fact, I’m awful at it. I am, however, interested in how it’s done. I read and write plenty about customer success; along the way, (somehow) I found Samuel Hulick’s site UserOnboard.
His detailed descriptions of the user onboarding process in popular apps give designers an idea about how some of the most successful apps in the world keep you from quitting, becoming frustrated or getting no value. It leads by example.
Universal design has been a topic of much discussion in recent times. In fact, the Association of Consultants in Access Australia dedicated their recent national conference to the theme “Universal Design: A Better Way.”
Universal design is an important concept in effective communication. Signage, for example, addresses people’s diverse abilities when it includes easy-to-recognize graphics, large print, raised or Braille lettering, and color combinations that people can see. “If a design works well for a person with a disability,” says Fletcher, “it probably works better for everybody.”