The business case for inclusive design: The Big Hack study findings

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Our latest study looks at how much businesses are missing out by not developing accessible websites, apps, and products. It is part of our broader research into how inclusive design affects how disabled people choose to spend their money.

Universal Design (UD) is an approach to design that increases the potential for developing a better quality of life for a wide range of individuals. It is a design process that enables and empowers a diverse population by improving human performance, health and wellness, and social participation (Steinfeld and Maisel, 2012). It creates products, systems, and environments to be as usable as possible by as many people as possible regardless of age, ability or situation.