Telling stories is an age-old way people share ideas. At IDEO.org, storytelling sits at the core of how we learn about the people whom we design solutions for. The stories we hear from people inspire great design, and we design great stories to inspire others.
Universal Design (UD) is an approach to design that increases the potential for developing a better quality of life for a wide range of individuals. It is a design process that enables and empowers a diverse population by improving human performance, health and wellness, and social participation (Steinfeld and Maisel, 2012). It creates products, systems, and environments to be as usable as possible by as many people as possible regardless of age, ability or situation.