To appeal to baby boomers, make sure your product selections reflect universal, not institutional, design principles


Style is often the first consideration when it comes to selecting fixtures for the bathroom, but for the aging-in-place population, safety and convenience are also critical concerns. Fortunately, a renewed focus on the importance of universal design features means developers don’t have to choose between appearance and functionality.

Universal Design (UD) is an approach to design that increases the potential for developing a better quality of life for a wide range of individuals. It is a design process that enables and empowers a diverse population by improving human performance, health and wellness, and social participation (Steinfeld and Maisel, 2012). It creates products, systems, and environments to be as usable as possible by as many people as possible regardless of age, ability or situation.