WHY COMPANIES SHOULDN’T LABEL CLOTHES ‘ADAPTIVE’

April 30, 2020 udcom

Clothing for people with disabilities is a growing market in the US, but companies need to consider the language they use when marketing it, a new study shows.

Universal Design (UD) is an approach to design that increases the potential for developing a better quality of life for a wide range of individuals. It is a design process that enables and empowers a diverse population by improving human performance, health and wellness, and social participation (Steinfeld and Maisel, 2012). It creates products, systems, and environments to be as usable as possible by as many people as possible regardless of age, ability or situation.