Category Archives: Thought Leaders

Patricia Moore


President, MooreDesign Associates LLC
Western District Vice President, Industrial Designers Society of America (IDSA)
Professor of Industrial Design, Arizona State University

Moore is an internationally renowned gerontologist and designer, serving as a leading authority on consumer lifespan behaviors and requirements. For a period of three years (1979-1982), in an exceptional and daring experiment, Moore traveled throughout the United States and Canada disguised as women more than eighty years of age. With her body altered to simulate the normal sensory changes associated with aging, she was able to respond to people, products, and environments as an elder.

Moore has been named by ID Magazine as one of The 40 Most Socially Conscious Designers in the world and was selected in 2000, by a consortium of news editors and organizations, as one of The 100 Most Important Women in America. Syracuse University has selected Moore for a 2012 Honorary Doctorate for serving as a “guiding force for a more humane and livable world, blazing a path for inclusiveness, as a true leader in the movement of Universal Design.” ABC World News featured Moore as one of 50 Americans Defining the New Millennium.

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Rosemarie Rossetti


President of Rossetti Enterprises Inc. and Fortuna Press LLC
Member of the National Speakers Association

Rosemarie Rossetti, Ph.D. is a powerful, internationally known speaker, consultant, writer, and publisher who walks her talk. On June 13, 1998 Rossetti’s life was transformed when a 3 1/2 ton tree came crushing down on her. Her life was changed in that instant! Paralyzed from the waist down with a spinal cord injury, Rossetti looked deep within herself and found new strength and new resolve. In her keynote speeches, she shares the lessons she has learned since that fateful day, and demonstrates how to rise above misfortune and live life with conviction.

Rossetti is the president of Rossetti Enterprises Inc., founded in 1997, and Fortuna Press LLC, founded in 2003. She is a member of the National Speakers Association, and served on the board of directors for the NSA Ohio Chapter from 1998-2003.

Rossetti and her husband, Mark Leder, are on a personal mission to increase the awareness and discussion of the home of the future. They built a national demonstration home and garden in Columbus, Ohio, the Universal Design Living Laboratory This home is the highest rated universal design home in North America earning three national certifications. It received a Silver LEED certification from the U.S. Green Building Council and a Gold rating on the National Green Building Standard program. Rossetti brings the discussion about marrying universal design, green building, healthy home, and technology to the forefront. This home serves as their residence, but also is being used to inspire residential and commercial builders, architects, landscape architects, designers, interior designers, manufacturer’s representatives/distributors, and home buyers. The 3,500 square foot ranch-style home incorporates the finest craftsmanship and state-of-the-art products and services.

Rossetti delivers motivational programs on the topic of universal design and green building. Her keynote, Designing & Building Sustainable Homes that Make Life Easier has been delivered internationally. She and her husband consult with builders, designers and consumers assisting in the design of new and remodeled homes.

Using her extensive research and first-hand experience as a person who uses a wheelchair, Rossetti writes articles for national publications and speaks internationally about the features and benefits of universal design and green building. From March 2006 to June 2011, her columns about accessible housing were published in Action Magazine, a publication of the United Spinal Association. She has also written magazine articles for Ultimate Home Design, SpeciaLiving, PN Magazine, New Mobility, NAHB’s 50 Housing, Columbus Monthly, and Ability Magazine.

The National Association of Home Builders, New York School of Interior Design, American Society of Interior Design, Rensselaer Polytechnic Institute, Construction Specifications Institute, Custom Electronic Design and Installation Association, Ohio Department of Aging, Ohio House of Representatives, Ohio Housing Finance Agency, Ohio Community Development Corporation Association, Building Industry Association of Central Ohio, Home Building Association of Greater Grand Rapids, Hospitality Design Expo, Design Arts Seminars, U.S. Department of Justice, and The Ohio State University have utilized her universal design and green building expertise and speaking talents at recent programs. Her radio interviews on universal design and green building have been featured on Blog Talk Radio and Builder Radio.

Rossetti’s motivational program Just Like Riding A Bike: Coping with Change and Dealing with Adversity is a transformational experience. Rossetti uses the lessons that she learned during her spinal cord injury recovery to empower participants. She focuses on what motivates people to change their behavior, awaken their inner gifts, find meaning in their lives, and accomplish more to bring out the best in themselves. As a result of this program, participants will be revitalized and recharged. They will leave with restored hope, happiness and an improved vision of their future. Rossetti helps people achieve goals and take charge of their lives. She brings a positive attitude to life that touches all who hear her, with an emotive speaking style that makes audiences fall in love with her and rally to her message.

Rossetti developed Selling Disability Income Insurance with Conviction using her case study. In this program Rossetti discusses the value of disability income insurance and motivates insurance professionals and financial planners to sell more policies. Rossetti was selected as the national spokesperson for disability insurance by the LIFE Foundation in 2011.

Rossetti wrote a monthly nationally distributed inspirational column from December 1999 to August 2008. Rosemarie is the author, co-author or contributor to 14 books including “Take Back Your Life!”a collection of 20 inspirational articles from her columns.

Rossetti taught courses at The Ohio State University for fifteen years in oral expression, teaching methods, instructional media, and marketing. In 1995, she was presented an award from the College of Agriculture for her outstanding teaching. Her academic background is in the area of teacher education. Rossetti has a Ph.D. (1982), Master of Science (1979), and Bachelor of Science (1975) degrees from The Ohio State University, in Agricultural Education. She had a dual major in horticulture and agricultural education as an undergraduate.

Rossetti has eight years of experience in sales and marketing as vice-president of an interior landscaping company. She was a Certified Interior Horticulturist, and wrote for national gardening publications. She is the co-author and publisher of The Healthy Indoor Plant, a book on the care of interior plants. She was president of Rosewell Publishing Inc. from 1991-2000. She served as a member of the Board of Trustees at the Franklin Park Conservatory & Botanical Gardens from 1992-1998. She taught horticulture in a vocational high school from 1975-1978.

In December 2014, Rossetti received a proclamation from the Ohio Senate that honors her achievements. In October 2014, Rossetti received the Unsung Hero Humanitarian Award in New York City from the People of Distinction Foundation. In February 2008, Rossetti was honored as one of “20 Outstanding Women You Should Know” in central Ohio. She was selected as a national “Roll Model” on the runway in a New York City fashion show on February 6, 2007 for a spinal cord injury fundraiser sponsored by Discovery through Design. She holds the title, Ms. Wheelchair Ohio 2004. In 2002, she carried the Olympic torch in Columbus, Ohio on its way to the Winter Olympics. She also received the Remarkable Women Award and a service award from the National Speakers Association, Ohio Chapter, in 2002. In August 2001, she founded the Rosemarie Rossetti Spinal Cord Research Fund at The Ohio State University. In 1999, she received the Woman Business Entrepreneur of the Year Award; Franklin Park Conservatory – Recognition of Service Award – Board of Trustees; and the Women in New Growth Stages – Women Honoree Award. The Ohio State University College of Agriculture gave her a teaching award in 1995.


  • Professional speaker, writer, publisher and consultant, Rosemarie presents internationally to audiences from ten to several thousand.
  • Enthusiastic, warm, and empathetic personality, Rosemarie draws the listener into her message and develops a following wherever she goes.
  • Together with her husband, she built the Universal Design Living Laboratory, national demonstration home and garden.
  • Experienced educator with a Ph.D. in Agricultural Education from The Ohio State University, Rosemarie taught courses in teaching methods, oral expression, and marketing for 15 years.
  • Undergraduate horticulture major from OSU. Rosemarie was a horticulture instructor for three years, a Certified Interior Horticulturist, and wrote for national gardening publications. Rosemarie worked eight years as an interior horticulturist.
  • Comprehensive sales and marketing background, Rosemarie has several decades of experience as the owner of her own successful speaking and consulting business.
  • Experienced in generating extensive and ongoing press and media exposure.


  • Proclamation from the Ohio Senate – December 2014
  • Unsung Hero Humanitarian Award – People of Distinction Foundation – October 2014
  • 20 Outstanding Women You Should Know – February 2008
  • National “Roll Model” Discovery Through Design – February 2007
  • Ms. Wheelchair Ohio – 2004
  • Winter Olympic Torchbearer – 2002
  • Remarkable Women Award – 2002
  • National Speakers Association, Ohio Chapter Award – 2002
  • Woman Business Entrepreneur of the Year- 1999
  • Women in New Growth Stages – Women Honoree Award – 1999
  • Franklin Park Conservatory – Recognition of Service Award – Board of Trustees – 1999
  • The Ohio State University College of Agriculture Teaching Award – 1995


  • Rossetti Enterprises Inc. Columbus, OH
    President, January 1997 – Present
  • Fortuna Press Columbus, OH
    President, April 2003 – Present
  • Rosewell Publishing Inc. Columbus, OH
    President, October 1991 – September 2000
  • The Ohio State University Columbus, OH
    Assistant Professor, July 1990-January 1997
    Vocational Education Consultant, October 1987-June 1990
    Instructor, September 1986-September 1987
    Graduate Teaching Associate, September 1978-June 1982
  • Stanford Interior Gardens, Inc. Columbus, OH
    Vice President of Sales and Marketing, July 1978 – September 1986
  • Delaware County Joint Vocational School Delaware, OH
    Horticulture Instructor, August 1975 – July 1978


  • Published and authored Take Back Your Life!
  • Published and co-authored The Healthy Indoor Plant.
  • Monthly columnist of inspirational articles from December 1999 to August 2008
  • Featured author in six anthology books: Mission Possible!; Flowers Are Forever; Flowers Are For Love; Enabled in Words, Dancing through Life with Guts, Grace & Gusto; What Can I Do.
  • Author, co-author or contributor to 14 books
  • From March 2006 to June 2011, her columns about accessible housing were published in Action Magazine, a publication of the United Spinal Association.
  • Magazine articles for Ultimate Home Design, SpeciaLiving, PN Magazine, New Mobility, Action, NAHB’s 50+ Housing, and Ability Magazine
  • Chapter in The Universal Design Handbook: Second edition


  • The Ohio State University Columbus, OH
    Ph.D., 1982 Majored in Agricultural Education with an emphasis in teacher education
    M.S., 1979 Majored in Agricultural Education with an emphasis in teacher education
    B.S., 1975 Dual major in Agricultural Education and Horticulture

Colleen Starkloff


Co-Founder and Co-Director of the Starkloff Disability Institute

Colleen Starkloff is a career advocate for people with disabilities.

She is an expert on issues related to independent living; Universal Design, the history of disability issues, disability employment and public policy related to the disability community.

As a Co-Founder and Co-Director of the Starkloff Disability Institute, she works to promote and foster full employment for people with disabilities. She consults with employers on training issues related to employment of people with disabilities in mainstream, competitive jobs.

Ms. Starkloff is often invited to speak on a variety of subjects related to disability rights, Universal Design, employment of people with disabilities and the emancipation of all people with disability.

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Lee Swinscoe


Consulting Manager at Universal Designers & Consultants, Inc. (UD&C)

ADA/FHA Accessibility Specialist Lee Swinscoe began working with UD&C in 2004 and became a fulltime team member in 2006. He holds a Bachelor of Science in Architecture Degree from the University of Maryland. He received his certification in the Certified Access Specialist program (CASp) in 2010 and became a founding member of the Certified Access Specialist Institute (CASI) in the same year.

During his tenure with the company, Swinscoe has worked on a variety of projects, including those in the lodging, retail, food and housing arenas. As consulting manager, Swinscoe is responsible for discussing projects with clients, providing client proposals, coordinating survey schedules, logistics and training new employees. He is also responsible for conducting property surveys, reviewing plans and drafting/editing reports. Swinscoe also assists in the development of instructional material and training sessions for various projects and clients. See more at the UD&C’s Website.

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Cynthia Leibrock


Founder, Easy Access to Health, LLC

Cynthia Leibrock, MA, ASID, Hon. IIDA is an award winning author, an international lecturer, and a designer with over thirty years of experience. Her mission is to improve the lives of older and disabled people through design.

She is the principal/founder of EASY ACCESS TO HEALTH, LLC located in Livermore, Colorado. The firm offers consulting services in patient centered design, planning for independent living, product analysis, and judiciary witness services. Prominent projects include The Betty Ford Center, the UCLA Medical Center , automotive interior design for Toyota, and a universal design exhibit for the Smithsonian (with Julia Child). She has also completed a showroom for the Kohler Company in which over a million consumers have learned about universal design, and a “living laboratory” in Fort Collins researching the environmental needs of older people.

She offers keynote presentations and workshops internationally, including multiple lectures for many of the Fortune 500 companies. She has served as a lobbyist for people with mental disabilities, as a judiciary witness in code compliance and accessibility cost estimation, and as a research associate on the dean’s staff at Colorado State University. For the last ten years she has taught courses in the architecture department at The Harvard University Graduate School of Design and has conducted healthcare design research in Scandinavia, Northern Europe and Japan.

Numerous publications have resulted from her sponsored research including her books Design Details for Health, Beautiful Barrier Free: A Visual Guide to Accessibility, and Beautiful Universal Design, co-authored with James Evan Terry. Because of this work, she has twice been awarded the Polsky Prize for literature.

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Finn Petrén


CEO, Form&Funktion

Finn Petrén has a MA in sociology and philosophy from the University of Stockholm. For almost three decades, 1977-2004, he worked for the Nordic Council of Ministers, a governmental collaboration between Denmark, Finland, Iceland, Norway and Sweden. He was the Managing Director of the Nordic Cooperation on Disability 1980-2004 and Secretary General for the Nordic Council on Disability Policy 1997-2004. He initiated and developed both these and a number of other Nordic bodies and programmes.

One of the leaders in the development of the Design for All concept from the early 1990s, he then became a member of the EIDD Design for All Europe Board of Directors in 2001, Vice-President in 2003 and President from 2007-2013. He is also a founder member of the Swedish member organisation Design for All Sverige, having been Vice-President since its start in 1996 and President since 2004. Since 2005, he has run his own strategic design consultancy Form&Funktion and has been an international consultant and acclaimed keynote speaker and lecturer in more than 30 countries, on topics ranging from “design for social innovation” to “sustainable urban development”..

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Karen Braitmayer


Owner, Karen Braitmayer, FAIA
Appointee, U.S. Access Board

Karen L. Braitmayer, FAIA, offers the unusual combination of personal experience as a lifelong wheelchair user with her professional expertise as a registered Architect. She has made accessibility consulting and design services her focus since 1990 and co-founded Studio Pacifica, Ltd. in 1993. In 2012, Studio Pacifica became Karen Braitmayer, FAIA.

Ms. Braitmayer has worked with civic and private organizations committed to complying with federal laws and state codes while creating spaces that work optimally for the widest variation of individual users. She has served on numerous boards and committees, supporting inclusion or representing people with disabilities and has won awards for her contributions.

Ms. Braitmayer continues to be a resource for federal, state and local government officials, architects and disability rights advocates in her region and across the country. Since 1989 she has participated in the development of codes and standards to ensure that the State Accessibility Code reflects the needs of the citizens of Washington. She was an appointed member of the Washington State Building Code Council, representing persons with disabilities, from 1994 through 2001.

In September of 2010, President Obama appointed Ms. Braitmayer to the U. S. Access Board, an independent Federal agency that provides leadership in accessible design under the ADA and other laws.

She has provided consulting on numerous community development projects, including community stadiums, museums, library, light rail development plans and improvement to our local airport. She has also been retained as an expert witness in cases involving compliance with federal regulations. She is a frequent and enthusiastic speaker to other professionals and the general public on the topics of accessibility, universal design and the art of turning your differences into your strengths.

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Louis Tenenbaum


Louis Tenenbaum had no idea that a 1988 remodeling project helping a young paraplegic be independent in the bathroom would chart the direction of his life and career. When he focused his remodeling company on aging in place in the early 90’s he was surprised that in home supports are not delivered through an organized system, pushing him to study aging, housing and care systems, transportation and long term care and health costs. He never imagined hearing Betty Friedan talk about her 1993 bookThe Fountain of Age would invigorate him with the politics of aging.

Lessons like those, coupled with 20 years experience working with families and individuals, designers and developers, geriatric care managers, occupational therapists, product manufacturers, community leaders and advocates informed his white paper,  Aging in Place 2.0: Rethinking Solutions to the Home Care Challenge published by the MetLife Mature Marketing Institute.

Tenenbaum’s practical vision is vital communities whose commitment to dignity and respect for older citizens results in healthy local economies. Louis’s cross-disciplinary experience lead him to embrace a systems approach to community services development. Through coordination and partnership among in-home providers, health systems, government, not for profits, technology and business the related goals of healthy, happy citizens in the homes of their choice, robust communities and strong business environments are reached.

Now Tenenbaum, founder of the Aging in Place Institute, is a leading authority on aging in place- the idea that our homes are the most desirable and economical place for housing and care. Tenenbaum is an enthusiastic speaker whose passion is evident and contagious. He works with communities, not for profits, business and foundations as well as families and individuals on home and community design, innovative business models for aging in place, marketing to older consumers and better ways to educate and motivate consumers and communities to act responsibly on their own behalf.

Louis, who has two young adult children, lives in the Washington, DC suburbs. He is a biker, white water kayaker, skier and has practiced yoga for more than 30 years. Louis enjoys many giving and spiritual communities. He loves the irony of waking up stiff and sore every morning while feeling vibrant every day.

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Louis — Aging in Place Ideas

Mary Jo Peterson


Founder of Mary Jo Peterson, Inc.
Author, speaker and teacher for the National Kitchen & Bath Association (NKBA)

Mary Jo Peterson is a certified kitchen/bath designer and educator, and a certified aging in place specialist with specific expertise in universal design, addressing the needs of people of varying sizes and abilities, including people with disabilities and people who are aging. She focuses her Connecticut design practice on residential and commercial building projects in the New England region, and provides consulting support to major home builders nationwide, as well as the architects, developers, and product manufacturers that support them. Her builder clients have included US Home, Ryan Homes, Del Webb, Beazer, Cambridge Homes, and UDC, among others.

Consulting with several building systems research consortia, such as IBACOS and CARB of the Building America Initiative, Ms. Peterson provides kitchen and bath design support, and contributes to educational efforts for builders, designers, and consumers.

Author, speaker and teacher for the National Kitchen & Bath Association (NKBA), Mary Jo has just completed the update of two of the kitchen and bath reference books, incorporating universal design. She speaks and teaches frequently, including appearances on national television, addressing issues relating to kitchen, bath, and universal design. As an active member of the National Association of Home Builders (NAHB), she addresses these topics, and the active adult and aging in place market. Having served as a trustee in the 50+ Housing Council, Mary Jo has contributed to leadership and education. Membership involvement with the Remodelers Council includes contributing to and teaching the new Certified Aging in Place Specialist (CAPS) program. Mary Jo is a founding member of the national Home Modification Action Coalition, she serves on the Advisory Board for the Center for Universal Design, and she has done consulting work for the American Association for Retired Persons (AARP).

Ms. Peterson’s books on universal design, titled Universal Kitchen and Bathroom Planning, and Gracious Spaces are published by McGraw-Hill. She has contributed to several other books on universal design along with the two new publications from NKBA. Author of the design column for Kitchen & Bath Design News, Mary Jo also contributes regularly to other trade and consumer shelter magazines.

Mary Jo has worked with national builders and product manufacturers on staff training and design of spaces and products incorporating universal concepts. Her design work, particularly with GE Appliances, has won national recognition, including citations from the NAHB 50+ Housing Council, the NKBA, the National Endowment for the Arts and the Building Sciences Museum, and from AIA, Easter Seals, and Century 21 in the Easy Access Housing Awards for excellence in universal design.

Currently serving on a number of cross-agency committees, Mary Jo works at integrating universal design into home and product design. This work has involved her with state and federal government agencies and advocacy groups, as well as professional organizations mentioned above. She actively promotes change and education towards universal design.

See more on Universal Design Living Laboratory’s Website

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Roger Coleman


Professor Emeritus of Inclusive Design, Royal College of Art

Roger Coleman is Professor Emeritus of the Royal College of Art. Roger co-founded and co-directed the Helen Hamlyn Research Centre from 1999 to 2006 and was Professor of Inclusive Design at the Royal College of Art until July 2008.

The Helen Hamlyn Centre builds on the internationally respected DesignAge programme, which Roger directed from its launch in 1991. In 1994 he established a European network specialising in design and ageing. In 1995 the RCA was awarded a Queen’s Anniversary Prize for Higher and Further Education in recognition of his work. Roger was the recipient of a Ron Mace Universal Design Award in 2000, and a Sir Misha Black Award for Innovation in Design Education in 2001. He became a Vice-President of the College of Occupational Therapists in 2005.

Trained at Edinburgh University and College of Art, Roger was, until 2002, a director of R&D companies, London Innovation and Lynch Intellectual Property Ltd. He was a jury member and later Inclusive Worlds Panel Chair for the RSA Student Design Awards. He was also a founder member and executive director of the performance arts group, Welfare State International, and closely involved in the establishment of the Greater London Council’s Technology Networks in the 1980s.

He worked closely with Professor John Clarkson, Director of the Engineering Design Centre at Cambridge University, as a Principal Investigator on the i~design series of EPSRC-funded research programmes which extend up to October 2010. The primary focus of this work was to develop inclusive design tools and guidance for industry.

In 2001 he established the Include conference series at the RCA, and authored a Design Council Policy Paper Living Longer: the new context for design, which makes recommendations to government and industry on design responses to population ageing. In 2003 he co-edited Inclusive Design: design for the whole population, a major textbook on the subject, and took a leading role in drafting BS7000-6 on inclusive design management, published in February 2005.

In 2003 Roger co-led a team from the RCA, Cambridge and Surrey in a study commissioned by the UK Department of Health into how the effective use of design could reduce medical accidents. This was was honoured with the President’s Medal of the Ergonomics Society 2005.

This study underpinned a series of practical design projects undertaken by the Helen Hamlyn Centre, resulting in design exemplars and practical guidance on information design in medical packaging (with the NPSA), performance requirements for emergency ambulances (with the NPSA and Ambulance Service Association) and an intelligent resuscitation trolley (with St Mary’s Hospital Paddington and Imperial College).

Read more at Royal College of Art’s Website

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