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A new alternative to current senior living has emerged in cities across the United States, including the major metropolitain area New York City. Naturally Occurring Retirement Communities, or “NORCs,” is a concept that fosters aging in place for older populations. Some 22% of those living in the Upper West Side – folks who settled into condos or rent controlled apartments in the 70’s – have now transitioned into their golden years. This is higher than the citywide average of 17%. The communities exist on their own, however, there is an opportunity and a need for independent amenities to aid its residents.