Incorporating opportunities for choice and the expression of individual preferences

The iStore introduced a new dimension to personal computing. By developing a simple and intuitive way to find, purchase, and install applications, individuals can easily personalize their devices with the tools, entertainment, and communication systems that they value. The screen grid and colorful icon interface features uses familiar models of the candy box and bento box to organize one’s applications in a manner that makes sense to the individual. The form of the iPhone and iPad readily accept a wide range of third party cases for personalization of the outside, as well to address both function and presentation of self.