In the past few years, Google has shifted the way that it thinks about accessibility, moving from grassroots advocacy to codified systems. Beyond making all its products accessible, the next big challenge is finding ways for its technology to help disabled people navigate the wider world.
About 20 percent of Americans have one or more disabilities, and just like in the physical world, the digital one is not always readily accessible. So, going to a website, if you’re visually impaired, probably involves using a screen reader.
Universal Design (UD) is an approach to design that increases the potential for developing a better quality of life for a wide range of individuals. It is a design process that enables and empowers a diverse population by improving human performance, health and wellness, and social participation (Steinfeld and Maisel, 2012). It creates products, systems, and environments to be as usable as possible by as many people as possible regardless of age, ability or situation.