What It Means to be Human and How Brands Can Design for the True Inclusion of All of Humanit


In his powerful talk from SB’17 Detroit, Dr. Victor Pineda shares his search for what it means to be human, and what that journey has taught him about the enormous opportunity for brands to address the needs of everyone.

Universal Design (UD) is an approach to design that increases the potential for developing a better quality of life for a wide range of individuals. It is a design process that enables and empowers a diverse population by improving human performance, health and wellness, and social participation (Steinfeld and Maisel, 2012). It creates products, systems, and environments to be as usable as possible by as many people as possible regardless of age, ability or situation.