Ignore accessibility and pay the price.
Remember the ALS Ice Bucket challenge? Of course, you do … you were probably nominated by a friend to take part yourself.
In the summer of 2014, it seemed that social media news feeds were swamped with videos of people pouring buckets of freezing cold water on their heads in a variety of ways with some participants taking the challenge to ever more impressive heights.
Universal Design (UD) is an approach to design that increases the potential for developing a better quality of life for a wide range of individuals. It is a design process that enables and empowers a diverse population by improving human performance, health and wellness, and social participation (Steinfeld and Maisel, 2012). It creates products, systems, and environments to be as usable as possible by as many people as possible regardless of age, ability or situation.